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Introducing an affordable soft brand membership affiliation. Maintain your hotel’s independence while taking advantage of very cost-effective and strategic marketing and reservation technology.

All the benefits you expect from a hotel franchise without the high cost and frustration.

Patrick Mullinix And Mukesh Mowji

Brought to you by industry veterans with over 60 combined years of hotel chain and independent ownership experience.

Patrick Mullinix
President & CEO
Mukesh Mowji
Advisory Board Member
AAHOA Chairman (2006‑07)

Gain a competitive advantage for your Economy or Midscale hotel with the VistaRez Independent Collection

You need to drive more revenue to your hotel and reduce costs. We have the solutions.

  1. Customized marketing for your hotel, including reaching walk-in guests
    • Most travelers (75%) start by using a search engine to find places to stay.
  2. VistaRezTM is our complete hospitality technology package.
    • Our best-in-class Central Reservation System is powered by Sabre, a global leader in hospitality solutions.
    • Our state-of-the-art Property Hub Management System (PMS) allows integration and connectivity to all distribution channels.
  3. Additional soft brand benefits with an impact
Benefits of VIC

Special offer for the next 50 hotels that join our membership affiliation.

Discover how you can increase reservations and lower costs.
All fields required

Or call Patrick Mullinix at 512‑422‑5898 for more information

Not sure which direction to go?
We offer a complete solution to drive reservations to independent hotels.

Choosing franchise brand or independent

Do you experience these problems with your current franchise brand? VistaRez Independent Collection benefits:
High franchise fees No royalty fees
High reservation fees, minimal results Nationally discounted reservation fees through Sabre
High property management system fee Nationally discounted fees on Property Hub PMS
High marketing fee that just focuses on the brand, not your location Very reasonable fees with marketing customized for your location
Expensive PIPs and unreasonable standards It’s your business and it shouldn’t be bound by guidelines or additional fees
Long-term franchise contract Three-year agreements
No support from your brand We understand how to assist hotel owners and are responsive to your needs
Considering going independent but don’t know what to do Our team has the expertise to assist you every step of the way

One Source, All The Right Solutions

Customized Marketing Support

The marketing fees you pay are directed toward promoting your property.

  • Online Booking Channel
    • Landing page on
    • Search Engine Optimization
  • Expanded Listing Opportunities
    • Participation in an online listing program with 100+ directory websites
  • Strategic Marketing Campaigns
    • Media schedules designed around your hotel’s location, target customers and purchase intent

VistaRez Central Reservation System (CRS)

  • Uncompromised, national brand discount pricing
  • U.S.-based reservation 24/7 call center
  • Robust, easy-to-use rate, inventory and reservations management
  • Built-in, powerful revenue management controls
  • Real-time rate and inventory information across all channels, from a single system of record
  • Price and stay controls

VistaRez Property Hub Management System (PMS)

  • Directly connected with the CRS
  • Better engage with your guests and deliver a tailored experience through streamlined guest-centric workflows for hotel staff.
  • Eliminate data sync issues with ARI, hotel content and guest information with a single system of record.
  • Easily accomplish tasks from check-in/check-out to housekeeping and reporting from anywhere on any device.
  • Reduce staff training and onboarding costs with an intuitive and easy-to-learn interface.

VistaRez AI-Driven Real-Time Reputation Management

  • Real-Time Feedback from the guests throughout the travel journey
  • Process the guest feedback & ratings instantly
  • Get up-to 40%-60% response rate from the guests and increase NPS.

VistaRez 24/7 Automated Digital Concierge & Predictive Analytics

  • AI-Driven 24/7 Automated Concierge services (Guest Services, In-Room Services…)
  • Predictive Recommendations for generating incremental revenue & up-selling services
  • Improve operational efficiency & provide omni-channel guest experience

Additional Soft Brand Benefits

  • 24/7 Reservation Call Center
  • 24/7 Member support
  • Access to growing vendor supplier network
  • Group purchasing power
  • Access to mystery shopping programs
  • Additional marketing services available
  • Payment gateway & merchant services solution

Or, would you prefer to join a brand built around your success?

The VistaRez Independent Collection is a subsidiary of Advantage Hotels, Inc. If you think our comprehensive resources are what you need, but you also want the power of a growing brand behind your property, you may be interested in Vista Hotels, Inns & Suites and Inns (midscale to upper midscale) or Select Inn (upper economy).

Vista and Select Inn offer a unique approach to franchising based on trust, communication and relationships. So, no matter which direction you want to go, Advantage Hotels, Inc. has a complete solution. Check out for more information.

AHI - Vista Collection - Select Inn - VistaRez Independent Collection